# Lead & Enquiry Follow-Up Automation for Cosmetic Clinics Lead follow-up automation for a cosmetic clinic is a system that follows up automatically on consultations that didn't convert to a booked treatment and on enquiries that went unanswered — instead of relying on staff to remember to call back. It matters because cosmetic consultations are typically the highest-margin, most competitive-to-win service a clinic offers, and an unconverted consult represents a prospective patient who already invested time coming in, then went quiet. ## How It Works Input: Website and social enquiry forms, consultations recorded in the booking platform without a booked treatment, missed-call callback lists Processing: The system applies a follow-up sequence tailored to the treatment discussed and time-sensitivity, and stops automatically once the patient books or responds Output: Booked treatments, scheduled consultations, or a clearly flagged list of leads that need a personal call ## Use Cases - Following up automatically on consultations (Botox, filler, laser, body contouring) that weren't booked on the spot - Re-engaging website and social media enquiries that never received a response within the first hour - Working a list of missed-call leads with a structured text/call sequence - Flagging high-value unbooked treatments for a personal follow-up call rather than an automated message - Reporting which lead sources and treatment types actually convert to booked appointments ## Benefits - Recovers treatment revenue from consultations that already happened but didn't close - Removes follow-up from depending on one staff member remembering to do it - Responds to new enquiries fast enough to matter in a highly competitive, price-comparison-driven market - Gives the clinic visibility into which channels and treatments actually convert ## GOVISTUDIO Govistudio builds the follow-up logic around your clinic's actual consultation and booking workflow. ## FAQ ### What's the difference between this and a marketing email tool? This is a system tied to your booking platform data — it knows which specific consultation is unbooked or which specific enquiry hasn't been answered, not just a generic email blast. ### Does it stop once a patient responds? Yes. The sequence stops the moment a patient books, replies, or asks to be left alone. ### Can unbooked consultations really be tracked automatically? Yes, if the consultation is recorded in the booking platform (Vagaro, Mangomint, Zenoti, Boulevard) without a follow-up treatment booked, the system can flag it and trigger outreach without a staff member manually building a list. ### Will this feel pushy to patients considering an elective treatment? The cadence and tone are built with the clinic, and it's a timely nudge on a treatment the patient already came in and asked about — not persistent pressure, and it stops on any response.