# Recall & Reactivation Campaigns for Dental Clinics A recall and reactivation system for a dental clinic automatically identifies patients who are overdue for a hygiene visit or haven't been seen in a while, and runs a structured outreach campaign to get them rebooked — instead of relying on a periodic manual recall list pulled by front-desk staff. It matters because hygiene recall is one of the most reliable, highest-margin sources of repeat revenue a practice has, and it's also the easiest to let slip when the front desk is busy with same-day scheduling. ## How It Works Input: Last-visit and recall-due data from the practice management system, patient contact history and preferences Processing: The system segments overdue patients (recently overdue vs. long-lapsed), applies a different outreach sequence to each, and books directly into open hygiene slots Output: Rebooked recall appointments, a reactivated patient list, and visibility into how many lapsed patients came back ## Use Cases - Running an automatic recall campaign the moment a patient becomes due, instead of a monthly manual pull of the recall report - Applying a different message and offer to patients overdue by one month versus patients who haven't been seen in two years - Filling hygiene schedule gaps directly from the recall-due list rather than leaving them open - Reactivating patients who dropped off after a move, insurance change, or bad experience with a distinct win-back approach - Reporting recall-to-rebooked conversion so the practice can see the real return on the campaign ## Benefits - Protects the practice's most predictable, recurring revenue stream from quietly eroding - Fills hygiene chair time that would otherwise sit open - Reaches lapsed patients before they establish with a competing practice - Removes recall management from being a manual, easily-deprioritized front-desk task ## GOVISTUDIO Govistudio builds the segmentation and outreach cadence around your actual recall data and patient history, not a generic "come back" blast. ## FAQ ### How is this different from the recall reminders built into Dentrix or Eaglesoft? Built-in recall reminders typically fire a single reminder; this runs a structured, multi-touch sequence that adapts based on how overdue the patient is and whether they've responded, and can book directly into open slots. ### What counts as "lapsed" versus just "due"? That threshold is set with the practice — typically patients slightly overdue for hygiene get a lighter nudge, while patients who haven't been seen in a year or more get a distinct win-back sequence. ### Can this run alongside our existing recall process? Yes — it's built around your existing recall-due data in the practice management system, so it strengthens the process already in place rather than replacing the underlying data. ### Does reactivation outreach need to go through a licensed team member? Routine scheduling outreach doesn't require clinical judgment and can be automated; anything involving clinical advice is routed to the practice's own staff.