# Recall & Reactivation Campaigns for Dermatology Clinics A recall and reactivation system for a dermatology clinic automatically identifies patients overdue for a skin-check or follow-up visit, and past cosmetic patients who haven't rebooked a maintenance treatment, then runs structured outreach to get them back on the schedule. It matters because both medical skin-check recall and cosmetic maintenance rebooking (repeat Botox, filler touch-ups) are recurring, predictable revenue that's easy to lose track of without a systematic process. ## How It Works Input: Last-visit and recall-due data from the EHR, treatment history for cosmetic maintenance intervals Processing: The system segments overdue patients by visit type and how overdue they are, and applies a distinct outreach sequence to each Output: Rebooked recall and maintenance appointments, a reactivated patient list, and visibility into how many lapsed patients returned ## Use Cases - Running automatic skin-check recall outreach the moment a patient becomes due - Reminding cosmetic patients when they're approaching the typical interval for a maintenance treatment - Filling schedule gaps directly from the recall-due list - Reactivating patients who dropped off with a distinct win-back approach for medical versus cosmetic history - Reporting recall-to-rebooked conversion by visit type ## Benefits - Protects both medical recall and cosmetic maintenance revenue from quietly eroding - Fills appointment time that would otherwise sit open - Reaches lapsed cosmetic patients before they establish with a medspa or competing practice - Removes recall management from being a manual, easily-deprioritized front-desk task ## GOVISTUDIO Govistudio builds the segmentation and outreach cadence around your actual recall and treatment-history data. ## FAQ ### Does cosmetic maintenance recall work differently from medical skin-check recall? Yes — cosmetic maintenance timing is based on typical treatment intervals rather than a fixed medical recall date, so the system applies a separate cadence for each. ### What counts as "lapsed" for a cosmetic patient? That threshold is set with the practice — typically based on how far past the typical maintenance interval the patient is. ### Can this run alongside our existing recall process? Yes — it's built around your existing recall-due data in the EHR, so it strengthens the process already in place. ### Does reactivation outreach need to go through a licensed team member? Routine scheduling outreach doesn't require clinical judgment and can be automated; anything involving clinical or treatment advice is routed to the practice's own staff.