# Recall & Reactivation Campaigns for Physiotherapy Clinics A recall and reactivation system for a physiotherapy clinic automatically identifies patients who completed a plan of care and are due for a maintenance session, and patients who paused treatment before finishing, then runs structured outreach to bring them back. It matters because physiotherapy has a natural recall opportunity most practices under-use — patients who benefited from treatment once are strong candidates for a maintenance or follow-up course, but rarely rebook on their own initiative. ## How It Works Input: Discharge and last-visit data from the practice management system, treatment history and outcome notes Processing: The system segments discharged and paused patients, and applies a distinct outreach sequence to each group Output: Rebooked maintenance and reactivation appointments, a reactivated patient list, and visibility into how many returned ## Use Cases - Reaching out to discharged patients at a typical maintenance interval after a completed plan of care - Reactivating patients who paused treatment mid-plan and never came back - Filling schedule gaps directly from the recall-due list - Applying a distinct win-back approach for paused-treatment patients versus successfully-discharged patients - Reporting recall-to-rebooked conversion by patient segment ## Benefits - Turns successful treatment outcomes into a repeat, predictable revenue stream instead of a one-time visit - Recovers patients who paused treatment before achieving full benefit from their plan - Fills appointment time that would otherwise sit open - Removes recall management from being a manual, easily-deprioritized front-desk task ## GOVISTUDIO Govistudio builds the segmentation and outreach cadence around your actual discharge and treatment-history data. ## FAQ ### Isn't reactivating discharged patients just upselling? The framing is a maintenance check-in tied to the type of care they received, not a generic sales message — and the cadence is set with the practice to match what's clinically and commercially appropriate. ### What counts as "paused" versus formally discharged? That distinction is set with the practice — typically based on whether a plan of care was completed or simply stopped without a formal discharge. ### Can this run alongside our existing recall process? Yes — it's built around your existing discharge and visit data, so it strengthens the process already in place. ### Does reactivation outreach need to go through a licensed clinician? Routine scheduling outreach doesn't require clinical judgment and can be automated; anything involving treatment advice is routed to the practice's own clinical staff.